O que não te contam sobre planejamento nas redes sociais

Advocates of BSM often use it to support a cultural change from one which is very technology-focused to a position which understands and focuses on business objectives and benefits. Rather than supporting an internalized technology view, there is a shift to recognize and support customer needs and the delivery of value to business stakeholders including shareholders. A BSM initiative often underpins a shift in maturity for an IT department or service provider towards a more proactive and predictive operating model rather than the reactive and fire-fighting behavior which has been common in many IT oIT departments and Service Providers who reach this level of maturity often report improved relationships with their customers and business colleagues.

Advocates of BSM often use it to support a cultural change from one which is very technology-focused to a position which understands and focuses on business objectives and benefits. Rather than supporting an internalized technology view, there is a shift to recognize and support customer needs and the delivery of value to business stakeholders including shareholders. A BSM initiative often underpins a shift in maturity for an IT department or service provider towards a more proactive and predictive operating model rather than the reactive and fire-fighting behavior which has been common in many IT oIT departments and Service Providers who reach this level of maturity often report improved relationships with their customers and business colleagues,

Renan Moratto

Especialista em marketing digital à frente da TRENDit, desenvolvedor web trabalhando com publicidade e marketing digital há mais de uma década. Apreciador de boas cervejas, ciência, cultura de rua e bons roteiros.

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